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China AI-generated actress’s contact lens ad pulled after netizen backlash its credibility_我的网站

一 |

The AI persona, Fang Taozi, rose to fame as the female lead in hit short drama The Laid-off Girl, which has garnered more than 200 million views.
In the now-removed ad, Fang said the lenses were "comfortable to wear all day" and the product used a technique to keep them stable, urging users to "blink with confidence," China Youth Daily reported on Sunday.
The claims drew fierce backlash from Chinese netizens, who argued the virtual AI figure cannot wear contact lenses, making its "personal claim of comfort" entirely "uncredible and misleading to consumers." The video is no longer searchable on her page, and her agency did not immediately comment, according to the report.
Lawyers said colored contact lenses are regulated as Class III medical devices in China. The country's Advertising Law prohibits using a spokesperson to recommend or certify medical devices, and such ads must undergo review before publication.
The Advertising Law actually stipulated that a brand ambassador must personally try the product first before endorsing it in an ad.
Wu Xiaolin, a Beijing-based lawyer, told the Global Times that under the law, an advertising endorser is defined as a natural person, legal entity or other organization making a recommendation in its own name or image.
"AI digital humans do not have independent legal personality and cannot be advertising endorsers," Wu said, adding that advertisers still bear responsibility for the truthfulness of content and may face penalties for false advertising.
While AI digital avatars are not bound by the legal clauses governing human endorsers, Wu stressed that the ad's firsthand usage experience claims constitute alleged false promotion. Relevant legal liabilities for false advertising will fall on the brand advertiser and the campaign operator rather than the AI avatar itself.
Shanghai-based outlet The Paper reported that Fang's first commercial deal on July 31 listed rates as high as 258,000 yuan ($38,236) for videos exceeding 60 seconds, outstripping many human influencers with millions of followers. An MCN agency source later cast doubt on those figures, saying the actual rate was about 88,000 yuan.
A Global Times reporter noticed that the rise of AI short drama commercial endorsements has become a prevalent industry trend in China, with virtual leads of multiple popular short dramas regularly posting sponsored content for beauty, skincare, beverage and other consumer brands.
Feng Anrong, a director who runs an AI production studio, told the Global Times that commercial endorsements have become a major revenue source for many short drama production teams.
As AI-generated marketing expands, the controversy has exposed a grey area with legal provisions in place and regulatory oversight inadequate. A consumer hotline told local media that the matter has been referred to market regulators in the local district for handling, per China Youth Daily.
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二 | Janhvi Kapoor has expressed her concern regarding the voyeuristic nature of media culture, observing that it can lead to the dehumanization of even death, a phenomenon she experienced personally after the passing of her mother and more recently in relation to the veteran actor Dharmendra. Speaking at the We The Women 2025 event on Sunday, Janhvi expressed her view that media, particularly social media, has single-handedly contributed to the complete derailment of human morality. She said, “The voyeuristic nature of journalism, of media culture, of social media today, has single handedly contributed to the complete derailment of human morality, and I'm seeing it more and more every day.” Adding on to the point, she mentioned, “It was horrible when I lost my mom. I don't know if you all can imagine what it's like to lose someone that close to you and see it become a meme. I don't even know how to compute or explain it, but it's just gotten worse.” Janhvi mentioned that she avoids discussing her late mother, Sridevi's passing in public, due to concerns that it might be seen as an attempt to sensationalize the matter. Sridevi passed away on February 24, 2018, at the age of 54. She shared, “I think the feeling and the phase that I went through during that time is something I'll never be able to verbalise. And I think that it was such an individual experience that even if I told you all everything about it... I don't know if any of you all would ever be able to relate to it, and I'm always conscious about sounding like I'm saying things to get you all to feel bad for me.” She added, “And so I always refrain a little bit because I know everyone is opportunistic in nature, and everyone just wants a headline. And I would hate if I ever sounded like I was using such a painful part of my life and my relationship with my mother for a headline, so I think that always holds me back.” She also mentioned the false media reports about the passing of veteran actor Dharmendra on November 11. The Sholay star passed away on November 24 at the age of 89. Janhvi stated that celebrities share equal responsibility for the issue, adding, “We saw what happened with Dharamji and it's happened repeatedly before that. I'm sure it will only get worse. I think we are part of the problem. I think every time we give videos, headlines or narratives... like views, comments, likes, every time we look for something like that, we are incentivising this culture.” Janhvi expressed that human morality is in shambles and found it to be nothing but depressing. “I think earlier we had a consciousness in us that stopped us from seeing certain things, saying certain things, indulging in certain practices, but that's out of the window, and it's disgusting. This is the modern-day crisis that we've lost our morality as a result of how voyeuristic everything has become. Someone dies somewhere, some horrible attack somewhere, you kind of want to see the things that you shouldn't see, and it gives you the strange feeling of... I guess it's that same horrible feeling of satisfaction that sometimes you get when you gossip, but it's been encouraged so much through social media.” Also Read: Janhvi Kapoor, Ram Charan Trek 45 Minutes for ‘Chikiri Chikiri’ song。
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